The History of Women’s Knitwear in Fashion

Australia enjoys a rich history when it comes to women’s knitwear. Way back when, the act of knitting was a necessity rather than a style choice, but in recent years knitwear has woven its way into high fashion - as at home on the catwalk as it is during cosy days on the couch. 


In this blog, we’ll explore how women’s knitwear has evolved over the decades in Australia and highlight the styles that have stood the test of time. Let’s discover pieces that strike the perfect balance between current and classic.

The Introduction of Knitwear 

The Australian knitwear industry started its development during the late 18th century when British colonists introduced knitting techniques and materials to the region. It quickly became a practical craft with women creating essential pieces like socks and undergarments to help them stay warm throughout the colder seasons. 


Knitting supported self-sufficiency in isolated communities where shop-bought clothing was scarce or costly. The rise of the Merino sheep industry by the mid 18th century made wool more readily available. This accessibility sparked the beginning of knitting evolving beyond necessity into a creative and fashionable pastime. 

Knitting Modest Essentials: Gloves & Shawls 

Knitwear had become a staple of comfortable clothing by the early 1900s. Pieces like woollen undershirts, gloves, shawls, and cardigans had become popular items to wear at home because of their sturdy practicality and warm designs.


During the war years, knitting became even more important. Women across Australia knitted socks, vests, and mittens for soldiers. Most of these were made with warm materials in neutral colours to combat the cold while offering a symbol of support. 


It was an important way to help and feel connected to the war effort - showing how knitwear has long been a sign of comfort and care in everyday Australian life. 


Embracing Feminine Styles: Matching Sets 

The practical nature of knitwear transformed into fashionable clothing after World War II. This shifted its image from being purely functional to stylish. Australian women typically wore softer knits like cropped cardigans, matching sets, and fitted jumpers throughout the 1950s and 60s. They often opted for light feminine colours like pastels and wore them with skirts or dresses. 


Shops also began selling ready-made knitwear, which meant that people didn’t have to knit everything at home. Big stores like David Jones and Myer were inspired by British and American knitwear and brought new styles to Australia each season. These pieces followed overseas trends but were made to suit Australia’s unique weather. 


Knitwear stayed practical but also became stylish and fun to wear. It officially entered the mainstream fashion world (and hasn’t left since). 

Stitching into Pop Culture: The Iconic 90s 

Knitwear became a mainstream hit in the 90s with some big fashion moments - from becoming popular in Hollywood to being a staple classic of the royal family!


Audrey Hepburn brought sophistication to traditional turtlenecks while Princess Diana turned knitwear into an iconic fashion item through her famous black sheep sweater. These paved the way for the growing popularity of knitwear in mainstream pop culture. 


Materials like cotton and acrylic blends became popular and made knitwear more affordable and accessible. Women could now buy stylish jumpers and cardigans as seen on Hollywood stars. Many Australian women started wearing oversized knits and lightweight jumpers to show off their personal style.


Stores filled their shelves with easy-to-wear pieces that looked relaxed but fashionable. In the 90s, bold prints and patterns took centre stage. Women wore colourful, eye-catching knits that made a statement. These styles were fun and expressive, and they still influence knitwear fashion today.

Homegrown Heritage: The Aussie Influence 

The beloved sloppy joe emerged as one of the initial knitwear trends which gained popularity in Australia. The oversized loose jumper became a fashion staple during the 80s and 90s - particularly with teenage girls. The combination of bike shorts or high-waisted jeans worn with a sloppy joe created an effortless yet chic look.


Elle Macpherson, along with other Australian icons, popularised lightweight knits and dresses as a fashion trend. People started wearing them over swimsuits at the beach or dressed up a little for brunch in the city. 


Knitwear was no longer just something practical to stay warm. It became a way to express personal style while capturing the easygoing, relaxed spirit that still defines Australian fashion today. 

Explore Today’s Knitwear Trends 

Knitwear has always been more than just clothing in Australia. It’s a wardrobe classic that has served and celebrated our way of life for generations. With an emphasis on sustainability and style, knitwear is the flattering essential that’s fit for all of life’s adventures. 


At Femme Connection, we make it easy to buy knitwear online. Whether you’re looking for timeless knit jumpers women can wear season after season, or soft cardigans and versatile dresses - we’re here for your style. Browse our collection of beautiful knitwear in inclusive sizes today. 

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